The main reason for the popularity of weblogs is built into the design.
VS. The Personal Site- Homepage:
No coding/HTML/programs involved.
Weblogs can be accessed from anywhere.
Can link easily to another source or site that the reader could access for further reading.
Weblogs have everything in a linear, chronological form making it easier and faster to find a date or specific information.
The public is attracted to the weblog because it keeps the linear form, but adds electronic communication's need for more control and more access.