Why are we attracted to publish blogs?

Why are we attracted to read them?

What went right?

 

My theory encompasses the three entities: that these blogs are remediated from a print item that was already in use by the general public, that the blogs are more popular for design reasons (vs.,say, homepages), and that these blogs are helpful, humanized, and lead into our fascination with reality and the taboo of reading someone else's thoughts…..