Remediation: Introduced by Bolter and Grusin .
"each medium promises to reform its predecessors by offering a more immediate or authentic experience, the promise of reform inevitably leads us to become aware of the new medium as a medium"
What is remediated?
talk radio, the "diary", journalism, commentaries, and editiorials found in newspapers. ..
In many ways they remediate homepages/personal web sites as well only in a more evolved/better fashion.
Unlike Bolter and Grusin's theory that we want more visuality, weblogs prove through their popularity that people are still textually based and more attracted to that.